From Ideas … to Customers!
Fred Smith is the Founder and Executive Chairman of FedEx Corporation. The story goes that while he was a student at Yale, Fred wrote an economics term paper outlining an idea for an overnight delivery service serving the modern computer age. His paper earned him a “C” grade because his professor said the concept was … “interesting but unfeasible”. Fred was undeterred, as his paper eventually became the premise for starting Federal Express (now FedEx). The rest of the story is a case history study for today’s MBA students.
Oh. There’s ALSO the anecdote about his impetuous tactic to raise capital at a Las Vegas blackjack table; more on that below. The bottom line: It’s difficult to deny Fred Smith’s amazing success –
… even for a UPS / Jim Casey guy – like me!
This is my 4th in a series of five (5) articles asking the Career Ownership question from the introductory article: Who OWNS Your Career? And, …
Are YOU F.R.E.D. ? (Frustrated, Retired recently, Entrepreneurial, or Downsized?)
Let’s explore more about Entrepreneurial FRED:
- Some common characteristics of entrepreneurial people
- The catalysts that drive them
- How entrepreneurs gain personal satisfaction from their experiences.
But first, let’s look at semantics.
Webster’s definition for “entrepreneur” is okay, but I’m going to take some license in narrowing it a bit to emphasize two characteristics:

Or, … was it Nikola Tesla who said this? 😉
- Personal vision and
- Career ownership – as a business venture.
For the purposes of this discussion, let’s say that vision doesn’t necessarily imply that you had to “invent” something – only that you’ve envisioned something as a reality for yourself.
Likewise, ownership doesn’t necessarily mean the concept originated with you – only that you are taking control and responsibility going forward. So, using that foundation, let’s move on.

The “Entrepreneurial StrengthFinder” preceded “Born to Build”
The Gallup organization conducted years of research and identified 10 talents (or traits) of highly successful entrepreneurs / builders. These were cited in their book “Born To Build”(Clifton / Badal).
No particular degree of importance is implied in the order of this list:
Do many of those sound like YOU?
NOTE: A few of my clients in past years took the Gallup BP10 (Builder Profile) Assessment as part of my service to them. Let’s look at a few of these traits as they relate to (1) personal vision and (2) personal ownership of a new small business enterprise:
- Determination and Confidence drive the entrepreneur. We all know the wonderful stories of tech pioneers from Thomas Edison to Steve Jobs. Whether it takes you a thousand tries to succeed or you’re criticized as a crazy dreamer: There’s something energizing about an entrepreneur’s determination and confidence that drives them to win. Another word for it: Perseverance!
It’s easy to quit when failures stack up. It takes vision – and a dose of courage – to see beyond the obstacles.
- “Risk-taker” is a relative term to the entrepreneur. Risk compared to what? Status quo? Doing nothing? Trying a different venture? The prudent entrepreneur assesses risk with eyes wide open to the potential reward. He or she sees obstacles for what they are: Something to overcome; NOT future iceberg death-traps that prompt abandoning ship – before you even leave the shore! Is the vision a reward worthy of the tackling the risks – and does it provide a great return on the required investment? Fear of the obstacles is not the primary concern. Value, return, and envisioning potential pathways to success (“glass half-full” mindset) are the key questions for the entrepreneur.
Interestingly, the entrepreneur’s road to success often goes right through the “downtown business district” of failure – and yet, that possibility doesn’t deter them.
So, Consider this definition:
Entrepreneurship is the art of turning an idea into a customer.
Fred Smith certainly did that, and I have clients doing the very same thing. But, with MUCH LOWER risk! How?
Franchising.
I’ve had the pleasure of seeing people realize their personal vision and career ownership goals to reap the benefits of entrepreneurship. The joy of seeing YOUR venture grow and prosper into business success is a thrill that never gets old! Doing it YOUR way, on YOUR terms, just adds to the experience. YOUR results cascade from YOUR efforts. And, there’s nothing like it!
A recent job satisfaction survey revealed that 75% of Americans want to be “self-sufficient” in their careers. Yet, only about 5% choose to pursue that course. The 70% “gap” between those two groups should really consider franchising. Why?
Franchising offers you a refined idea – that you can make your own (Ray Kroc and McDonald’s comes to mind), and then hands you the reigns to make it happen. It’s owning and running your own business – without having to “invent” it! Risk is greatly mitigated by the framework of a proven and time-tested franchise system, so you can experience the benefits of entrepreneurship without the greater risk of starting from scratch.
So, are you an entrepreneur in the 70% gap? Or …more simply …
Are YOU Entrepreneurial FRED? If so, you’re NOT alone! And, there IS something practical and specific you can do to leverage your position: Reach out to me! I help people though career transition, specializing in their exploration of self-sufficient career options. My services are complimentary (yes, “FREE”!) to those I work with, so don’t hesitate to contact me.
The Bottom Line: You owe it to yourself to see what vocational options are out there for you!
An Entrepreneurial (ad)venture may be exactly what you need!
Next time, we’ll look more closely at “Downsized FRED”, and why many professionals are looking for something better than a return to corporate employment.
To your success!
Julian Reid, TES
#Entrepreneurship #JobSearch #ExecutiveSearch #StartUps #SmallBusiness #Franchising #CareerChange #CareerTransition #retirement #Downsized